The Official Blog of FRIED MAN aka Jess Friedman

July 20, 2010, 10:46 PM
Filed under: Info, NORCOB, Pictures, The ROB

SO I have come up with a solution to unite the ROB and SOB (Richmond Ocean Beach & Sunset Ocean Beach) neighborhoods of San Francisco.

It all started way back in 2007 when I moved to The City. I lived at 48th & Balboa.  Fascinated with how neighborhood-y San Francisco is and all the names of different districts and hoods, I wanted a piece of the action. So I came up with the ROB, or the R-O-B, a.k.a  The “robe.” I always made fun of those “S.O.B.s” across the park (Golden Gate Park). The sunset for me is like Shelbyville for Bart Simpson. It’s Bizarro land. A parallel universe.

Fast forward 3 years and here I am still on 48th ave, but now on the corner of Kirkham. Yep, In S.O.B. land. I moved because of cheaper rent. WAY cheaper rent.

So to erase the pain of leaving the ROB and being an SOB now, I had to do what only FRIED MAN would do. Naturally, I fuckin united both SF Ocean Beach neighborhoods.  And thus, the acronym NORCOB was created.

Yay, the beautiful sun is finally out because the ROB and SOB have been united as NORCOB!!!

Now I’ll only say this ONCE on the internet.

It is pronounced like NOR-COBE.”  Cobe rhymes with robe.  We spell it as NORCOB, but the “O” is pronounced like an “O.”

If you don’t know how to pronounce it, you dunno about the Norcob. GTFO.

And now our rivals are down in San Diego in Southern California Ocean Beach (SOCOB)


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